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Sandro Groganz - InitMarketing

Marketing Open Source Software

The market share of Open Source software will double within the next four years. More and more new companies provide Open Source products right from the start and established players release their source code under an OSS license.

These days, everyone knows that Open Source is a viable business model - but how does one successfully market an Open Source product? A download link alone will not suffice. It rather needs a strategy combining traditional marketing with community relations and social media marketing.

This presentation will showcase examples from the Open Source domain and provide hands-on advice about how to unfold a vital Open Source ecosystem where geeks and customers alike contribute to value creation.